If there's one thing I've learned in my years of marketing, it's that no matter how much authors love what Review can do for them, they'd rather sell books on their own site than share a cut with the giant online e-tailer. Doing this, however, can be tricky.
It seems that every time we turn around, some big chain is admitting that they were hacked. If you were one of the millions who shopped there, your information could be in the hands of God-knows-who. With so much attention on shopper security, it's leaving a lot of shoppers even more hesitant to shop online.
Last year, Baymard Institute released a staggering statistic: 67.89% of shoppers abandon their carts before completing the purchase. That translates to around $1.79 trillion dollars in product or services purchased online. Why does this happen? Well, there are a lot of theories on this. According to Shopify the list of the top reasons that people abandon their purchase with you includes things like:
Presented with unexpected costs; I was just browsing; found a better price elsewhere; overall price too expensive and a variety of others, you can see the full article here: http://www.shopify.com/blog/8484093-why-online-retailers-are-losing-67-45-of-sales-and-what-to-do-about-it#axzz2upov5N3i
Though I don't disagree with this per se, I would take this a step further, because not only are security concerns at an all-time high, there are a variety of additional reasons you may be losing people. Also, how to get shoppers and keep them varies by industry so let's look at the ones that will matter to authors and publishers:
In the end, what you really need to do is think of your website as a brick and mortar store. If you created any of these roadblocks at Macy's, or a Barnes & Noble, you'd really hurt your sales process. Authors often assume that a website store is different. It's not. We want easy, we want fast, and we want the best price. If you can bring all of these elements into your website store, you'll increase sales considerably.
The following bids, mergers, acquisitions and disposals were reported by 2100 GMT on Friday:
** Volkswagen plans to buy out minority shareholders of Swedish truck division Scania for 6.7 billion euros ($9.21 billion) as it aims to jump-start a stalled eight-year effort to forge Europe's biggest truckmaker.
** Coca-Cola Co on Friday announced deals to sell bottling operations in the greater Chicago and central Florida areas as it slowly undoes its 2010 purchase of its North American bottler.
** Shareholders of both Vodafone and Verizon Communications Inc approved Verizon's $130 billion takeover of the pair's Verizon Wireless venture in January.
** U.S. grocery store operator Safeway Inc is in advanced talks with private equity firm Cerberus Capital Management LP over a leveraged buyout Discount that may come within the next few weeks, according to people familiar with the matter.
** Top global oil trader Vitol SA has agreed to buy Royal Dutch Shell's Australian refinery and petrol stations for about $2.6 billion in its biggest acquisition, looking to grab a share of a growing oil product market.
** Brookdale Senior Living Inc said on Thursday it would buy Emeritus Corp for about $1.4 billion in an all-stock deal, creating the largest owner-operator of senior housing in the United States.
** French property group Gecina SA has reached a preliminary deal to sell the Beaugrenelle shopping mall in Paris for 700 million euros ($960 million) to a group of private investors, the company said on Thursday.
** The governor of Osaka said the prefecture would sell a local train and warehouse operator to Nankai Electric Railway Co for 75 billion yen ($733 million) after U.S. investment fund Lone Star Fund's bid was blocked in December.
** Investment firm G Asset Management said on Friday that it had offered to take a 51 percent stake in either Barnes & Noble Inc or in the bookseller's Nook digital books and device business.
** Indonesia's Bakrie Group expects to complete its long-awaited split from London-listed coalminer Asia Resource Minerals this month.
** Brazilian electricity company Companhia Energetica de Minas Gerais Cemig is considering buying a stake in Colombia's third-biggest power generator, Isagen SA ESP , the latest step by Brazil's second-biggest power utility to expand in fast-growing markets and segments.
Colombia expects to fetch $2.5 billion from the sale of the government's stake in the company, Colombian Finance Minister Mauricio Cardenas said.
** Noble Energy Inc has hired investment bank Lazard Ltd to help arrange the sale of its majority stake in a small oilfield that it owns with Sinopec off northeastern China, a person familiar with the situation said.
** U.S.-based investment fund Colony Capital offered to pay 0.25 euros a share for listed shares in loss-making Italian real estate group Risanamento not held by its creditors and founder Gianni Zunino. The cash component of the offer is worth around 167 million euros in total.
** K1 Ventures Ltd said that it had agreed to sell its majority stake in a transport leasing business to Wells Fargo & Co for $152 million.
** HCL Corp, the holding company for HCL Technologies Ltd , denied a Wall Street Journal report that said its founder Shiv Nadar was seeking potential buyers for his $10 billion stake in the company.
** Global commodity trader Trafigura said it would buy 30 percent of Jinchuan Group Co Ltd 's copper smelter in southern China, the first time a foreign firm has taken a major stake in such a facility in the world's top consumer of refined copper.
** Argentina and Repsol SA will sign a definitive $5 billion settlement over the seizure of YPF SA within days, a source involved in the talks said on Thursday, ending a bitter two-year bilateral dispute.
Under the terms of the agreement, Repsol will receive various bonds with a total nominal value of around $5.5 billion, including already issued Argentine dollar-denominated bonds and a new ad-hoc 10-year bond worth $3 billion, the source said.
** Anixter International Inc, which is backed by real estate mogul Sam Zell, has enlisted Goldman Sachs to find a buyer, Bloomberg News reported on Thursday, citing people with knowledge of the matter. The company had a market valuation of $3.42 billion as of Thursday's close.
** Mexican billionaire Carlos Slim, who already controls America Movil, tightened his grip slightly on Latin America's biggest phone company, according to a U.S. regulatory filing on Thursday that shows two companies controlled by Slim bought more shares.
Slim's real estate company Inmobiliaria Carso and his bank Grupo Financiero Inbursa spent $212.5 million and $34.7 million purchasing 187.11 million and 30.98 million shares respectively in America Movil.
** The parent of popular protein drink company Muscle Milk is in advanced talks to sell itself, with Irish dairy company Glanbia Plc and consumer goods company Post Holdings Inc competing in the final stretch, people familiar with the matter said. TSG Consumer Partners, the private equity owner of Muscle Milk parent CytoSport, has hoped to fetch more than $500 million from selling CytoSport.
** Singapore's Wilmar International Ltd said on Thursday it has agreed to invest up to $145 million for a major stake in India's Shree Renuka Sugars Ltd, which will give a sugar upstart a foothold in the biggest consuming nation.
NEW YORK - U.S. federal prosecutors have charged two Brazilian nationals with insider trading in connection with 3G Capital's $3.26 billion acquisition of Burger King in 2010.
The complaint announced Monday alleges that Waldyr Prado, a 43-year-old former Wells Fargo financial adviser, and one of his brokerage clients, Igor Cornelsen, illegally profited from insider information about the Burger King Coupon Code after Prado learned about it from another client who had invested in private-equity firm 3G.
Prado and Cornelsen, a 65-year-old director of an investment company based in the British Virgin Islands, live in Brazil and have not yet been arrested, according to the office of Preet Bharara, U.S. Attorney for the Southern District of New York, and the Federal Bureau of Investigation. Bharara's office did not immediately know what the next step would be in the proceedings. Prado left the U.S. for Brazil in 2012 after being deposed in a lawsuit brought against both men by the Securities and Exchange Commission, telling his U.S.-based supervisor that he feared he would be charged with perjury and that Brazil has no "extradition policy."
According to the criminal complaint unsealed Monday, one of Prado's clients invested in 3G Capital and in March 2010 was told by that company that it was in talks to buy Burger King. The investor signed a confidentiality agreement with 3G related to the deal, but was allowed to discuss its merits with Prado based on his role as financial adviser. But Prado "misappropriated" the information and purchased Burger King stock and options, say prosecutors.
The complaint states that Prado emailed Cornelsen in May 2010 revealing that he had "some info that I cannot say over the phone...You have to hear this." From May through August, Cornelsen purchased Burger King options. After 3G's September 2010 announcement that it planned to buy Miami-based Burger King, Prado and Cornelsen sold their holdings in the fast-food chain for profits of more than $175,000 and about $1.68 million, respectively.
The two are charged with securities fraud and fraud in connection with a tender offer, which each carry a maximum term of 20 years in prison. They are also charged with conspiracy to commit securities fraud and fraud in connection with a tender offer, which carries a maximum term of five years in prison.
Messages left with Cornelsen's attorney Monday evening weren't immediately returned. Prado couldn't immediately be reached for comment, and it is unclear if he is currently represented by counsel.Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Hometown Hero Ula Lewis poses for a photo with fellow volunteer and friend, Lois Kleparek, in the background.- image credit: Justin Burnett / The Record
Ula Lewis volunteers more than 60 hours per week to teach families and single people - young and senior - to save about 75 percent on their food and toiletries, says Andréa Wright, a Clinton mom of two young children.
"Ula also stocks up food in her and her husband Ron's personal home pantry where they offer anyone to come over and help themselves for free food," Wright said.
She and her volunteer Amazon Sales angels clip, sort, organize, date, and categorize coupons and have them at the Good Cheer Thrift Shop in Langley upstairs where anyone can come to take what they want and use them to save money, Wright added.
"I learned about this coupon club when my husband was laid off, and we found ourselves in financial trouble, trying to pay our mortgage and bills," she said. "We felt we had to go sign up for food at the local food bank. This is not something we take lightly, as we feel better about ourselves giving rather than receiving."
Then they saw a flyer about Lewis's coupon workshop. After attending, they came home with the knowledge of how to save enough money to no longer need to go to the food bank.
"She also opened up her own personal pantry at her home, and offered us to take any food we wanted," Wright said. "And if this isn't enough, Ula also takes people to doctor appointments or cancer treatments. Ula helped us to keep our self-respect and self-worth. She taught us to help ourselves. We are doing odd jobs while we look for a full-time job, and are making do, thank you to Ula."
Lewis began learning coupon clipping about six years ago when the economy went south and she and her husband were struggling financially. She started out focusing on just her husband and herself, but she saved so much money that they soon had every cupboard of their small single-wide mobile home stocked with food. In fact, they had so much they began inviting anyone in need to come and help themselves.
"The pantry stays full even though we keep giving it away," she said.
Then Lewis got involved with the local food bank to help them save money in their purchase of food. And the coupon club began from there.
Lewis leads a South Whidbey coupon club at Good Cheer from noon to 4 p.m. every Wednesday. Sitting down with individuals and helping them plan their meals is enjoyable, she said. People are asked to prepare a pantry or grocery list of desired items, and then Lewis helps them locate the best deals on those products. Additionally, Lewis tries to teach those receiving food assistance how to double or even triple the value of food stamps.
Lewis uses her knowledge of store savings to help Langley's Good Cheer Food Bank & Thrift Shops stock its shelves and get more for its money. For example, someone donated a $25 Safeway gift card to the food bank, and Lewis used it and coupons to purchase $134 worth of food from the store.
"We try to average 75 percent off retail prices," Lewis said. "I want to help people to help themselves and do anything I can to help them feel their God-given self-worth. I think a lack of self-worth is a big problem in our world and the cause of much anger, depression, even stealing and harming others."
Every human deserves basic needs - water, food, shelter - and to know they have value, she added.
"I can't help the world, but I can help some in my community," Lewis said.
A volunteer crew assists Lewis in putting together food coupons and organizing them for anyone who needs them. They can be picked up for free at the Good Cheer Thrift Shop upstairs. Every coupon - tens of thousands of them - are neatly organized and in color-coded bins, making them easy to find for those who want them. The volunteer coupon crew will even snail-mail them to those who can't come in and pick them up in person.
Talking with Lewis and one of her volunteers, Lois Kleparek, while they busily cut out coupons, it's easy to see this is a labor of love.
Kleparek says of Lewis, "Ula and her husband Ron live in a 12-foot by 64-foot single-wide trailer. They are not well off by any means, yet they help people whenever they can." Ula has severe back problems, and it's hard for her to get around, but this doesn't stop her from volunteering, Kleparek said.
"Ula and Ron have food pantries throughout their home, including in their bedroom, where they invite anyone to come over and take whatever food they need," she said. "Some days her back is so bad she is crawling to the food pantry to get a box of food for a needy family that haven't transportation to come to her home."
Lewis remarks, "The food that my husband and I have we are only stewards of. We don't 'own' anything we have; it's just here on loan for us to share and give away. That is the problem with 'things' - sometimes people think they own them."
Lewis says she was a deep thinker as a child. She thought about life and her future often.
"When I was 14 years old, a speaker came into the school auditorium and told us his story of abusing alcohol," she said. "He said he didn't want any of us to take his path. He was a prominent lawyer with a home in Beverly Hills, loving wife and children, and lost it all and ended up living in the streets in a cardboard box. I took his testimony to heart, and decided right then I would never have a drink. I still never have even tasted alcohol."
Lewis read the Bible often growing up, and credits her religion as a source of her strength and giving beliefs. If someone needs a hand, don't expect someone else to do it, she said.
"I like to think of the song, 'Little Purple Pansies:' Just one more person to gladden," Lewis said. "I think of that as there is always one more person to uplift. Our words and actions are powerful on others."
Lewis said that lesson was made clear by a class her grandmother took while studying to be a nurse. The teacher told the group that together they would make the last person to class sick. When the unlucky student arrived, they all told the woman how flushed she looked and that she should see the nurse.
"By halfway through the class she was sick and even had a fever," Lewis said. "Never underestimate how we affect others; let's make it for good."
Another full-time volunteer for coupons is Amy Hannold. She heads up the North End Coupon club, and works with Lewis's South End group.
"Ula volunteers full time every week with the coupon club, also helping the Good Cheer Food Bank save over $150,000 a year," Hannold said. "She is an inspiration and valuable community member. She provides not only coupons and savings to all that seek it, she also mentors, encourages, and teaches frequent classes freely. Ula and I know firsthand how tough families have it right now. We've seen our services become more in demand. The need has quadrupled for those seeking coupons. It's going to take a community to keep our services going."
"We're more than coupons, we're 'teaching them to fish' instead of just handing them what they need at the moment," she said.ULA'S BIO
A bit more about this month's Hometown Hero:
DATE OF BIRTH: Dec. 23, 1946, San Bernardino, Calif.
EDUCATION: Pacific High School, San Bernardino, Calif.; Scripps College, Claremont, Calif.
SPOUSE: Ronald Gill Lewis, married May 19, 1967.
CHILDREN: 11 - Heidi, Samuel, Lydia, Barry, Craig, Keith, Wade, Ginger, Janet, Amber and Mary.
GRANDCHILDREN: 34 grandchildren, one great-grandchild.
HOBBIES: reading, gardening, sewing, and couponing.PERSONAL SIDES
What would you like to change about this community?
- "To have a South Whidbey public pool for everyone to use at an affordable price."
What would you like to change about yourself?
- "I would like to lose weight and be healthier."
- "The Book of Mormon, it changed my life."
Who would you like to apologize to?
- "My children. I thought discipline and rules were so important while they grew up. I have apologized to each one of my children."
What is something that helps you in life?
- "Music; it's always been a huge part of my life. I sang in traveling church choirs."
Advice you received growing up?
- "My father told me stealing is stealing. Whether it is a stick of gum or a million dollars, it's all the same."
What book would you like to write?
- "A book for teens about a reluctant hero. My main character would not be able to do things for himself, as he keeps trying to quit smoking but can't. But when it comes to someone else he always jumps up and does the right thing, even to the detriment to himself."
The secret to T. Rowe Price's success is its corporate culture. Thomas Rowe Price Jr. founded the Baltimore investment firm in 1937 with just four associates. The company now has more than 5,000 employees scattered across the globe. But talk to any one of them and you'll get the sense that the firm still operates as if only a handful of people came to the office. It's collegial. It's collaborative. It's convivial.
And it works. The firm manages some $534 billion spread across 128 mutual funds. And of the 102 funds with five-year records, 56 portfolios boast returns that rank in the top 25% of their peer group and 86 rank among the top half. That's impressive. We sifted through the data to find the Review offerings. Read on.
T. Rowe Price Blue Chip Growth (TRBCX). It has been more than 20 years since Larry Puglia launched Blue Chip Growth. Since then, he's turned in a 10.4% annualized return, outpacing Standard & Poor's 500-stock index by an average of 1.2 percentage points per year. (All returns are through January 16). A 1.2 point-per-year edge may not seem like much, but over 20 years it adds up to real money. An investment of $10,000 in an index fund that tracks the S&P 500 would be worth $63,730 today, but one in Puglia's fund would have grown to $80,320.
Puglia says he likes market leaders-"companies with a sustainable competitive advantage"-with above-average earnings growth, healthy balance sheets and seasoned executives. More specifically, he's looking for companies that can generate growth in earnings and free cash flow (cash that's left over after the capital expenditures needed to maintain the business) of at least 15% a year. "Stock prices follow earnings and free-cash-flow growth over time," says Puglia. "So we give ourselves the best chance of success if we focus on firms that are growing at double-digit rates."
When he finds a company that fits the criteria, he buys, then usually holds for a long time. The fund has an average turnover ratio of 24%, which implies that the typical stock stays in the fund for about four years. But some have been in the fund for much longer than that. Puglia has owned shares in the industrial conglomerate Danaher since his early days as manager. Energy-services giant Schlumberger has been in the fund since 2002, agricultural products firm Monsanto since 2005.
T. Rowe Price Capital Appreciation (PRWCX). This fund gets compared with other balanced funds, which typically hold 60% stocks and 40% bonds. But Cap App isn't your typical balanced fund. For sure, the objective is similar: to offer growth but without the spills and chills of most stock funds. And on that, manager David Giroux has delivered. Since he took over in mid 2006, the fund has earned 8.7% annualized, outpacing the S&P 500 by an average of 1.3 percentage points per year and doing so with one-fourth less volatility than the index. He has also beaten 98% of the fund's peers.
But here's one thing that makes this balanced fund different from most of its peers: Giroux isn't afraid to hold cash if he doesn't find good opportunities. In late 2012, the fund's cash reserves stood at 14% of assets. Giroux saw little value in most bonds, with interest rates so low. Now cash reserves sit in the "high single digits," says Giroux.
These days, the bond portion of the fund sits mostly in short-maturity investment-grade debt, high-yield bonds and floating-rate bank loans. But in the middle of 2013, after bond prices fell (and yields rose), Giroux added some ten-year Treasuries to the mix-for the first time since 2008. On the stock side-60% of the portfolio at last report--Giroux can invest in companies of any size, and he likes a good value. Top holdings include Danaher, medical-devices firm Thermo Fisher Scientific, and United Technologies, the maker of Otis elevators and Black Hawk helicopters, among many other industrial products.
The other thing that sets this fund apart from its peers: options. Giroux can sell covered-call options-a conservative strategy that trades away appreciation potential in return for more income. He currently has calls on 14% of the fund's stocks. He'll sell an option on a stock his fund owns when one of two things happen: Either a stock Giroux is holding has risen in price, but he isn't ready to sell; or a stock has a somewhat muted expected return, such as a utility stock.
T. Rowe Price Small-Cap Value (PRSVX). Preston Athey has managed Small-Cap Value, a Kiplinger 25 fund, since 1991. Since then, the fund has returned an annualized 13.0%, outpacing the Russell 2000 index by an average of 2.8 percentage points per year-and with less volatility, to boot. Athey's secret is simple: He likes unloved, undervalued and undiscovered stocks. And once he finds one, he buys and holds. He has owned both Markel Corp., a specialty insurance firm, and SVB Financial Group, a Silicon Valley-based bank, for more than 20 years.
But Athey is retiring in June, when associate portfolio manager David Wagner, who has been shadowing him for more than six months, is slated to take over. Wagner is no newbie; he built a solid five-year record managing a Price fund for European investors that invested in stocks of small and midsize U.S. companies. In the five-year period through September 2013, when he formally stepped down, Wagner's fund, SICAV US Smaller Companies, returned 15.7% annualized. That outpaced the fund's benchmark, the Russell 2500 index (which measures stocks of small and midsize companies), by an average of 3.1 percentage points per year. Still, we'll be watching Small-Cap Value closely as the changeover nears.
T. Rowe Price Personal Strategy Growth (TRSGX); T. Rowe Price Personal Strategy Balanced (TRPBX); T. Rowe Price Personal Strategy Income (PRSIX). The Personal Strategy funds at T. Rowe Price hold a blend of stocks and bonds in a static allocation. Growth, the most aggressive of the Personal Strategy funds, holds 80% stocks and 20% bonds. Balanced is a 60% to 40% mix of stocks and bonds. And Income is a portfolio of 40% stocks, 40% bonds and 20% money market securities.
But these funds don't hold other T. Rowe Price funds. They hold actual stocks and bonds picked by managers of other funds you've probably heard of, including some mentioned in this story. Larry Puglia, of Blue Chip Growth, manages the large-company growth allocation of the Personal Strategy funds, for instance.
An asset-allocation committee meets monthly to decide how to allocate assets in the funds over the next six to 18 months. The people who populate that committee include star managers such as Brian Rogers, the firm's chairman, chief investment officer and manager of T. Rowe Price Equity Income, and Capital Appreciation's David Giroux.
That might be the secret to the success of these funds. All three of the Personal Strategy funds have ten-year records that rank among the top 8% of their peer groups. Those stellar returns aren't due to one or two hot streaks. The funds look good on a year-to-year basis as well.
T. Rowe Price Retirement target-date funds. Target-date funds offer one-stop shopping. You pick a fund with the target year that's closest to your expected retirement, plunk your money in, and the managers invest it in stocks, bonds and other assets, adjusting the mix over time to make it more conservative as you near the target-date year.
The funds in T. Rowe Price's Retirement series have standout returns; they regularly rank among the top 10% of target-date funds over the long haul. The reason: the underlying funds. The Retirement series portfolios hold some of the firm's best funds: Growth Stock, New Horizons and Small-Cap Value. They hold some index funds, too, in part to keep expenses low.
One caveat: The Retirement target-date funds have a glide-path -- the stock-bond blend of investments over time - that tilts more toward stocks than bonds in any given year than the typical target-date fund. That results in a little more volatility than the typical target-date fund, but we think that's the right approach for most people.
(T. Rowe Price recently launched a second target-date series called "Target Retirement"-too recent to analyze for the purposes of this story. The series is supposed to be more conservatively positioned than the original target-date funds.)
Finally, a word about a few funds that didn't make the list this year. Two top-notch funds, T. Rowe Price New Horizons ( PRNHX) and T. Rowe Price Mid-Cap Growth ( RPMGX), are closed to new investors. And two sector funds have new managers. Kris Jenner, the manager of T. Rowe Price Health Sciences ( PRHSX), left the firm in February; Taymour Tamaddon, an analyst with the fund, took over. And at T. Rowe Price Media & Telecommunications ( PRMTX), Dan Martino left to run New America Growth, and Paul Greene, an analyst with the fund since 2006, took the top spot. Finally, Robert Bartolo recently resigned as manager of T. Rowe Price Growth Stock ( PRGFX), the firm's first mutual fund, to move to the West Coast. We have full faith in Price's ability to groom new talent. But we must stick to our own form of discipline, just as any good fund manager would do. And that means we need to see a longer track record before we can confidently recommend these funds.
Today is your last chance to download a free copy of Square Enix's open-world action game Sleeping Dogs from Xbox Live, provided you're a Gold subscriber.
The game has been available as a free download to keep for Gold subscribers since January 1. Tomorrow, Lara Croft and the Guardian of Light will be free for the duration of the month.
An Xbox Live Gold subscription is $10/month or $60/year. The Games with Gold promotion is available only on Xbox 360, not Xbox One.Filed under: Sleeping Dogs United Front Games Xbox 360 Microsoft Lara Croft: Guardian of Light
Israel should accept U.S.-brokered deal with Palestinians as 'best' offer they will ever get, foreign minister says
Avigdor Lieberman appears to be a changed man. Once regarded by his critics as a firebrand and an anti-Arab demagogue, his very appointment as foreign minister in 2009 was regarded as a sign that the Israelis were not taking peace with the Palestinians seriously.
But in his first major interview since returning to office in November following his acquittal of corruption charges, he said it was "crucial" for Israelis to maintain contact with Palestinians at all costs.
With or without a comprehensive solution we will continue to live together
"With or without a comprehensive solution we will continue to live together and continue to be neighbours. There are many problems on the ground, so this direct contact, this negotiation, these talks - it's very important to keep alive and maintain," he said.
Most strikingly, he has encouraged Israel to accept the deal currently being brokered by Washington as the Coupon Code it will ever receive.
"It's the best proposal we can get and we really appreciate the efforts of Secretary of State John Kerry. He has really put a lot of energy into the issue," Mr Lieberman told The Daily Telegraph.
Amid numerous visits to the region, Mr Kerry has set the two sides a target of April to reach a "framework agreement" that would work as a guideline for a final peace deal. The deal would establish an independent Palestinian state, and settle such contentious issues as the jurisdiction of disputed Jerusalem.
After 20 years of failure since the Oslo Accords placed peace within reach, few in the region are predicting success. Mr Lieberman's transformation from hardliner to pragmatist will boost hopes that this time could be different, and that one of the world's most obstinate conflicts could be at last resolved.
The burly and broad-shouldered Mr Lieberman, who once worked as a student nightclub bouncer, has said in the past that Gaza should be treated like "Chechnya." In 2006, he called for the execution of Arab-Israeli MPs who had met members of Hamas, the paramilitary group that runs one of the two Palestinian territories.
The idea of Lieberman the responsible statesman may be hard for his detractors to swallow. But amid the familiar hostility in his words towards Iran, for example, Israel has adopted a wait-and-see approach on the talks between Tehran and six world powers that could lead to a permanent nuclear deal.
Mr Lieberman furthermore waved away several years of hostility between the Obama White House and Prime Minister Benjamin Netanyahu, as "differences between friends".
Rather than diehard declarations about protecting the state of Israel, he said his biggest challenge as foreign minister was to have his country associated with issues other than "the Palestinian conflict, terror and Iran".
He wanted, he said, to "open the eyes of the international community to our achievements - to our very successful economy, agriculture, water management, science, hi-tech industry".
Mr Lieberman's opinion of Mahmoud Abbas has certainly not become favourable, but the chairman of the Palestinian Authority is no longer referred to as a "diplomatic terrorist".
Instead comes measured wording. "You must be ready for compromise, but I am not sure he is able. But we must check [wait for] this possibility because we [Israelis] are ready to go far."
Mr Lieberman, 55, was talking to The Daily Telegraph on a trip to London that included a meeting with William Hague, the British Foreign Secretary, and amounted to part of a rehabilitation exercise.
He remains unrepentant about Israel's right to expand settlements in the West Bank, which are illegal under international law, and says Arab Israeli citizens who remain in Israel must decide where their true loyalty lies - with Israel or the Palestinians.
Yet, taking a conciliatory tone, he admitted that it was perhaps the "mistake of leadership, of our governments - more than Arab mistakes" that had created division. In Israel, Mr Lieberman's move to the mainstream will be seen partly as a bid to succeed Mr Netanyahu as prime minister. His secular Right-wing Yisrael Beitenu (Israel Is Our Home) party is the second largest in the Knesset.
Reasonable to the end, he smiled: "It's speculation. It's too early. In Israel politics, four years [until new elections] is like 400 years in Europe."